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gofree

Founder of clothesFREE

From: Hong Kong

Registered: 2006-07-18

Posts: 1,179

Bluefly is Making Nudity Normal

Bluefly is presenting two new commercials that will show nudity as normal as part of their "nothing to wear" ad campaign. Seems like they are going against their own products here, but who am I to argue. Their previous commercial garnered quite a bit of attention when it first aired, they seem to be aiming for that same level of attention this time round.

Bluefly, online retailer of designer brands and fashion trends, has launched another two television commercials featuring women who would rather go nude than wear unfashionable clothing. The TV ads were released during the premiere episode of Project Runway Season IV, a series sponsored by Bluefly.

The new campaign humorously juxtaposes the universal dilemma of "having nothing to wear" with brazenly forgoing attire altogether. Brenda Strong, narrator of Desperate Housewives, provides the voiceover, finishing each ad with the line, "Always there when you have nothing to wear".

Commercials :
Closet
Wedding
Dinner
Airport